In a business which is considered most important? The accounting; taxes, profit and loss or marketing, clients, services, and products? How important is interior design, i.e. the appearance of the interior and exterior of the building? Do you recognize the importance of good visual appeal for your business?
So you the average customer is passing through town looking for a restaurant to eat at. You aren’t completely familiar with the town so you drive slowly along checking out your options as they appear. Perhaps your stomach is set on having pancakes. You spy two different places that advertise breakfast served all day. How do you choose between the two restaurants? It isn’t the sign advertising all day buffet – nope, it’s the appearance that made the decision for you. That grungy looking building may have the worlds lightest, fluffiest pancakes but they lost your vote with the first glance. What a hose and a gallon of paint wouldn’t do..
If your business is open to the public, scrutinize your facility. What can you do to improve it? Even if you lease the building – changes can be made. I spoke with a business owner recently who was not open to visual improvement suggestions as her business may have to shut the doors in a nearby month due to the economy. But a small dollar amount invested in simple improvements may yield big returns in the way of new clients or return customers; in spite of a poor economy.
How many buildings and businesses do you see that really draw you in? Pictured here is the sewing shop Nip & Tuck located off of Stark St. in Portland, Oregon. Nip & Tuck grabbed my attention with their unique name and overall appearance inside and out. The friendly owner of the upholstery shop said the landlord is amazed at what was done with the building. A good appearance builds trust in the services offered – it says, we are professional and we care!